Sunday, July 25, 2010

Gimberg Nerf on Facebook

Douglas Gimberg and Christian Nerf’s project, or should one say objective, towards establishing a unified authorial identity in the world of art has reached its apogee with the entry of this “character” on Facebook. FB is the ideal place to concretise this “persona”; it is a virtual space where an identity can be invented and given credibility at the same time. Granted Gimberg Nerf is a bit of an odd looking bloke with a sort of Amish sensibility but his slightly jarring appearance seems appropriate given that he is made up of two separate people, the friction or slight incompatibility between the two should be palpable. This is such an appealing artistic gesture; it will be interesting to observe how Gimberg Nerf evolves in this social media realm.

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